Keywordhunter > How is the competition calculated?

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The keyword competition is a major keyword metric when doing a keyword research. The higher the value, the harder it is to compete with others on the market using that keyword.

It’s a critical metric alongside with exact monthly search volumes and SERP analysis. It determines a selection of keywords that will help you to improve SEO, bid on keywords in PPC campaigns, and much more.

In the Keywordhunter, the keyword SEO difficulty is calculated in real-time. Many keywords have the SEO Difficulty cached from previous searches. If there’s no data, specifically for niche keywords, click on the spyglass to get the real-time value.

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